Saloni Godani
Performance Marketing | Google Ads & Meta Ads | Data-Driven Growth & Optimization | NMIMS
- Role
- Marketing Executive at Torus Digital
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saloni Godani
Marketing performance leader with 1+ year of proven results in user acquisition, scaling…
Experience
Marketing Executive
Jun 2024 — Present · Mumbai, IN
Executed Google UAC & Meta Ads campaigns, achieving 50% reduction in Customer Acquisition Cost for trading and banking verticals-Managed Google Calls tracking, optimizing lead quality and bid strategy-Collaborated with external agencies, product managers, and designers to build creative, conversion-focused campaigns-Leveraged GA4 and Adjust MMP to analyze funnel performance, enhancing install-to-activation ratios-Conceptualized and launched integrated campaigns (festive promotions, referral programs)-Created weekly reports and dashboards for senior leadership to enable real-time optimization.
Education
Marotrao Mude Junior College
HSC
2017 — 2019
St. Joseph's Sr. Sec School
School
2004 — 2017
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA TECH
2019 — 2024
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