Saloni Chhaparwal
Growth-Focused Marketer | Expert in Digital Marketing, Advertising & Brand Development
- Role
- Sr Project Manager at McCann
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saloni Chhaparwal
Marketing, storytelling, consumer psychology, and probably a peanut butter toast. …
Experience
Sr Project Manager
Oct 2023 — Present · Mumbai, IN
Led integrated marketing campaigns for Bajaj Electricals, Tic Tac, Adani, and Nirlep, executing high-impact TVCs, digital, and print campaigns-Achieved 2.2M+ views on a category launch and developed Tic Tac’s campaign website to drive consumer engagement-Managed regional adaptations for Bajaj Lighting and Nirlep across diverse markets-Strengthened brand identities through research-driven positioning for Adani (Dharavi Redevelopment Project) and crafted digital and on-ground amplification strategies for Navbharat Developers-Developed a digital product promotional film for Bajaj Lighting to drive regional market engagement.
Education
GLS University
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
2016 — 2019
National institute of event management
Diploma in event management, event management
2016 — 2017
Welingkar Institute of Management
Postgraduate Degree, Marketing
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