Saloni Srivastava
Digital Marketing Manager at Accenture
- Role
- Digital Marketing Manager at Accenture
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Saloni Srivastava
Business is constantly evolving, and so are the ways we create value. I am passionate…
Experience
Digital Marketing Manager
Jun 2021 — Present · IN
Project Manage campaign and media strategy, Media planning with integrated media presentations by Market Segmentation, Audience segmentation to achieve Optimization in enriching client communication. Conduct Data Analysis to identify effectiveness. • 7 Divisions, 17+ Regions, 5 LOB’s, Representing $15.5 B net sales globally• 40M new profiles acquired and activated• 96% growth in first-party database• 62% of the existing database enriched• 52% lift in open rate and 39% in click through rate• Influnce 8 – 11% incremental sales contribution to $500M
Education
Bangalore University
MBA, IT & Marketing
2006 — 2008
S.T Michaels Academy
Schooling, Science
1990 — 2002
Anna University Chennai
Bachelors of Science, Information Technology
2002 — 2006
Skills
- Information Technology
- Product Marketing
- Channel Partners
- Vendor Management
- Marketing Management
- Business Alliances
- Training
- Management
- Business Development
- Pre-Sales
- Analysis
- Channel
- Team Building
- Strategy
- Competitive Analysis
- Sales
- Market Research
- Marketing
- Lead Generation
- Crm
- Partner Management
- Partner Relationship Management
- Customer Management
- Team Management
- Product Management
- Leadership
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