Saloni Shah

About Saloni Shah

I’ve spent my career building one thing consistently—scalable ad revenue.Over the years, I’ve delivered ₹600+ Cr in ad sales across digital platforms, working closely with brands, agencies, and publishers to turn audience, media, and data into measurable business outcomes.Today, as Director of Sales at Nitro Commerce, I focus on driving high-impact revenue growth through strategic partnerships, performance-led solutions, and audience intelligence.What I do best: • Build and scale high-value ad revenue pipelines • Unlock monetisation opportunities across platforms • Drive strategic partnerships that convert into long-term revenue • Align brand objectives with performance outcomesI believe great ad sales is not about selling inventory—it’s about understanding business goals and delivering revenue impact at scale.Revenue Snapshot: • ₹600+ Cr in total ad revenue delivered across my career • Worked across multiple industries and digital ecosystems • Built and scaled long-term brand & agency relationshipsIf you’re looking to: • Scale your ad revenue • Build meaningful media partnerships • Or unlock better ROI from your audience strategy Let’s connect.

Experience

1. Director Ad Sales

   Nitro Commerce

   Aug 2025 — Present · Gurugram, IN

   Leading ad sales and agency partnerships at Nitro Commerce, with a strategic focus on building scalable, commerce-led revenue streams and expanding Nitro’s commercial presence across India. ∙ Conceptualized and established the Agency Vertical from inception, developing it into a structured, revenue-generating business unit with defined processes and measurable outcomes ∙ Spearheaded empanelment across leading network agencies, independent agencies, and trading desks, unlocking new commerce-driven revenue opportunities ∙ Designed and executed a comprehensive go-to-market strategy for agency partnerships, enabling predictable revenue forecasting and faster deal cycles ∙ Established and scaled strategic partnerships within the agency ecosystem, driving consistent pipeline growth ∙ Developed high-impact, commerce-first solutions aligned with agency and brand KPIs, translating client objectives into measurable retail media outcomes ∙ Institutionalized structured sales processes, pipeline management disciplines, and account planning frameworks to support sustainable growth ∙ Cultivating long-term enterprise relationships and expanding Nitro’s footprint across priority markets.

Education

• Delhi University

  BA - Bachelor of Arts, B.A English

  2002 — 2005

Skills

• Microsoft Office
• Strategic Planning
• Coaching
• Curriculum Design
• Powerpoint
• Classroom
• English
• Curriculum Development