Saloni Gupta

Experience

1. Data Analyst

   Cibirix Inc

   Jul 2023 — Present · Indore, IN

   Collect, analyse, and interpret marketing performance data across paid media, website, and CRM platforms.• Build and maintain dashboards in tools like Tableau, Databox, Power Bi or Looker for internal teams and client reporting.• Use SQL to query structured data sources and generate custom views or data extracts.• Work with Google Analytics 4 (GA4) and understand user journey behaviour, conversion paths, and attribution logic.• Interpret and analyse media metrics.• Collaborate with internal teams to support campaign tracking implementation and QA of data tags across platforms like Google Tag Manager. • Assist in performance audits, pacing analysis, and campaign optimization recommendations by building and leveraging custom metrics in Google Ads—such as CPC, CPA, and ROAS—to evaluate return on ad spend and powerfully optimize the campaigns.• Build data pipelines and full funnel reports.• Support ad hoc requests for data and analysis.

Education

• National Institute of Securities Markets (NISM)

  INVESTMENT ADVISOR LEVEL1, Investment and Financial Management Services

• National Institute of Securities Markets (NISM)

  INVESTMENT ADVISOR LEVEL 2, Investment and Financial Management Services

• The ICFAI University, Tripura

  Chartered Financial Analyst, Finance and Financial Management Services

  2008 — 2011

• National Institute of Securities Markets (NISM)

  VIII EQUITY DERIVATIVES, Derivatives and wealth management

  2021 — 2021

• National Institute of Securities Markets (NISM)

  VA Mutual Fund distribution & management, Mutual fund distributer

• National Institute of Securities Markets (NISM)

  Research Analyst XV , Equity Research/ Fundamental Research/ Technical Research