Salman V.

About Salman V.

I hold a degree in business management (marketing) and have been working since the past 9 years with companies across fields like E-commerce, Education, Recruitment Consulting, Business Consulting, Real Estate & Films Production Houses.• I have worked with 5 start-ups (funded as well as non-funded) so far and my experience has not only filled me with a great amount of knowledge but also helped me understand the importance of working hard, being motivated, updating one’s own self and building relationships.• I have experience in business development and marketing.• I have experience building strategies for Business Development, Public Relations, Advertising, Brand Management, Digital Marketing, BTL & ATL activities across other mediums. Have extensive experience having tackled a good number of challenges with respect to the execution of the developed strategies.• Please do feel free to reach out to me if you wish to connect with me.

Experience

1. Vice President Marketing

   Fintoo

   Jul 2022 — Present · IN

   Strategic Planning and Leadership:Develop and lead a marketing strategy aligned with business objectives.Provide effective leadership and collaboration across teams.Brand Management:Cultivate a consistent brand identity in all aspects, adhering to guidelines.Market Research and Analysis:Conduct thorough market research to understand target segments and industry trends.Analyze competitor strategies for opportunities and gaps.Client Acquisition and Lead Generation:Devise strategies to attract and convert clients via diverse channels.Manage lead nurturing campaigns to convert prospects into clients.Digital Marketing:Supervise the company\'s online presence and leverage digital channels effectively.Content Strategy:Create a content plan catering to client and prospect needs.Develop quality content showcasing expertise and leadership.Client Engagement and Retention:Implement strategies to enhance client relationships through communication and services.Continuously improve client experience based on feedback.Marketing Campaigns:Plan and execute campaigns promoting services, products, or events.Monitor campaign performance and adjust strategies using data insights.Analytics and Reporting:Track and analyze marketing metrics to measure effectiveness.Provide regular reports and insights on marketing performance.Budget Management:Develop and manage the marketing budget for efficient resource allocation.Collaboration and Communication:Collaborate with cross-functional teams for consistent messaging and strategies.Regulatory Compliance:Ensure marketing activities adhere to financial regulations and standards.

Education

• Vidyalankar Institute Of Technology

  Master of Commerce, Business Administration and Management, General

• Vidyalankar Institute Of Technology

  Bachelor of Business Administration (B.B.A.), Marketing

  2010 — 2013