Salvatore MacRí
International Growth & Head of Seo Country Manager Italy @Certideal
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WORK HISTORY
International Growth & Head of Seo Country Manager Italy @Certideal
Paris, FR
SEM- Strategic analysis of data to take decisions - Google Ads & Bing Ads Campaigns in French, Italian & Spanish (text andextensions, cpc, tCPA, keywords, keywords bid adjustments, Geographical bid adjustments, device bid adjustments, Audience bid adjustments, auction insights analysis and corrections)- Display and Gmail ads- Smart shopping and Google Shopping Campaigns- Discovery Campaigns- Youtube Ads- Monitoring and optimising ADS campaigns- Remarketing Campaigns on Google Ads- Facebook Ads & Remarketing- Data reportingSEO¤ Technical SEO- Set Schema.org markup- Follow up via Google Search Console- Continued improvement of on site SEO ¤ Semantic SEO- Keyword research- Page optimization (title, meta description, Heading tags.)- Link building strategy for all CertiDeal Markets- Selection of the Keywords Clusters for content creationE-MERCHANDISING & CRO- Weekly website update with promotional operations- Product pages Optimization- Menu Optimization- Catalogue update- Heatmaps analysis and recover of not functional website featuresE-MAILING & AUTOMATION- Email automation Workflows- Customer segmentation- Weekly Newsletter concept & set-upMANAGEMENT- Helping the Head of Growth in Team management tasks- Managing international Customer Success agents on the pre-sales activity and supervising the post-sales one- Operational support to Country Managers - Internal process optimisation - External resources management (agencies, freelancers, affiliates etc.)BUSINESS LOCALISATION- Website translations- Media relations - Business Development- Activation of acquisition channelsMEDIA RELATIONS & INFLUENCE MARKETING- Managing the PR agencies to get coverage in the national press in the Countries I manage- Managing Influence marketing agencies to launch influence campaigns- Direct connections with Influencers - Creation of Influencers\' Database
EDUCATION
Alma Mater Studiorum - Università di Bologna
Master’s Degree
Ifocop
Bachelor’s Degree
Liceo Classico Artistico "F. Fiorentino"
Classical Civilisation A Level
SKILLS
ABOUT SALVATORE MACRÍ
I am Digital Marketing professional with the main worry to boost business\'…
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