Salma Pathan
Digital Marketing Analyst @Y-Axis Overseas Careers
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WORK HISTORY
Digital Marketing Analyst @Y-Axis Overseas Careers
Hyderabad, IN
My core expertise lies in integrating AI with SEO strategies to enhance visibility, accelerate growth, and drive qualified leads. Implemented AEO, GEO, SXO, and AIO, driving a 70% increase in qualified leads. Executed on-page, off-page, and technical SEO strategies, boosting organic visibility and keyword rankings. Utilized SEMrush, Ubersuggest, Screaming Frog, GTmetrix, and Microsoft Clarity to audit, resolve issues, and optimize performance. Managed and optimized Google My Business profiles, creating visuals and scheduling posts via Hootsuite. Upgraded web pages using AI tools and LLM platforms, accelerating content creation and strengthening SEO results. Conducted client meetings to align SEO strategies with business objectives, presenting actionable insights. Configured GA4 events and leveraged Google Search Console for performance-driven recommendations. Designed interactive Looker Studio reports and analyzed Microsoft Clarity heatmaps/session recordings to improve UX and conversion rates.
ABOUT SALMA PATHAN
Strategic Digital Marketing Specialist with 3+ years of experience in SEO, SEM, PPC, and content marketing. Skilled in Technical SEO, AEO, SXO, and AI-driven optimization, with a proven record of improving qualified leads by 70% using SEMrush, GA4, Looker Studio, and advanced AI tools.
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