Salma Zagriti

WORK HISTORY

EDUCATION

ABOUT SALMA ZAGRITI

A passionate marketer, a curious mind, and a resilient team player who believes leadership begins with listening and grows through meaningful action.Throughout my journey, I’ve had the opportunity to work across various dimensions of marketing and customer engagement — from building brands to designing client activation strategies and shaping personalized customer experiences through CRM. These experiences, though diverse in scope, have always been connected by the same purpose: understanding people, creating value, and turning that into meaningful action.People I’ve worked with often describe me as creative, ambitious, and full of energy. I bring a strong sense of ownership to every challenge, and I genuinely thrive in environments where ideas are challenged, where learning is constant, and where strategy meets execution with real impact.I love what I do — whether it’s solving consumer problems, enhancing customer journeys, or crafting messages that resonate. For me, marketing and CRM aren’t separate worlds. They’re two sides of the same coin: one focuses on capturing attention, the other on building lasting relationships. Together, they allow us to create deeper, more authentic connections between brands and people.What matters to me most is doing things with intention, with empathy, and with a deep respect for both the end user and the team behind the work. I’ve grown through collaboration, feedback, bold ideas, and real-world challenges — and I carry that mindset with me every day.I believe in people over processes, in innovation over comfort, and in purpose over noise. Today, I’m proud of what I’ve built — and still excited to explore what’s next.