Sally Symondson

Vice President Content Strategist & Copywriter @Barclays

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2018 — Present

Vice President Content Strategist & Copywriter @Barclays

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Building and leading a global team of mid-senior level copywriters and content managers, I helped launch and now manage a global digital hub serving 34 countries. In just four years the hub has attracted over five million page views, delighting hundreds of clients and stakeholders, as well as simplifying HR for over employees. I direct five core work streams - including the migration and decommissioning of cross-platform content - planning, hiring and managing resource to ensure we work efficiently as a team. From plotting the search strategy and setting a brand-friendly tone, to hiring and managing copywriters, governing content guidelines, defining BAU processes, customising our AEM CMS, localising content, smoke testing and writing UX copy, I\'m a producer, leader, quality assurer, publisher, mentor and creator rolled into one.

EDUCATION

2007 — 2007

Leeds College of Technology

ABC Level III, Dreamweaver: Web Production

1998 — 1999

Cambridge Regional College

HND, Art & Design

2005 — 2005

Stephen Lloyd Training, London

The Professional Proofreader

1991 — 1996

Melbourn Village College

GCSEs, 9 A-C's

1996 — 1998

Long Road Sixth Form College, Cambridge

A-Levels, Art & Design, English Lit, English Lang, Media Studies

2000 — 2003

University of Leeds

BA Hons, English & Media

SKILLS

Content WritingWeb ContentOnline JournalismAdvertorialsSEO CopywritingNewslettersCreative DirectionContent CreationTravel WritingEditorialContent MarketingPublic RelationsInformation ArchitectureDigital StrategyMobile MarketingAccount ManagementOnline MarketingDirect MarketingContent ManagementMobile ContentWeb Content ManagementDigital MarketingUser Acceptance TestingContent StrategyMarketing CommunicationsAdvertisingJournalismCopy EditingCopywritingMedia WritingUser ExperienceMagazinesDigital ProductionCmsContent DevelopmentEditingKeyword ResearchSocial MediaProofreadingEmail Marketing

ABOUT SALLY SYMONDSON

I\'ve been winning hearts and growing brands for 25 years. From humble beginnings…

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Sally Symondson — Vice President Content Strategist & Copywriter at Barclays in London, GB | Unifers