Sally Stiel

Experience

1. Vice President Alumni Engagement & Marketing

   Lsu Alumni Association

   Jan 2021 — Present

   Responsible for growth plan of overall alumni association members, chapter affiliated members and donations YoY Responsible for occupancy and revenue growth for Hotel and online giftshop Manage alumni engagement, volunteers and chapter affiliate development for over 100 chapters/affiliates of LSU Alumni worldwide Creation of toolkit of marketing, events and volunteer tools On-campus and remote event planning and execution including supervision of annual Hall of Distinction Gala and fundraising. Manage LSU Alumni Magazine Editor and Sales Rep, budget, and advertising opportunities. Create corporate sponsorship and partnership packages for LSU Alumni Association events. Oversee marketing department responsible for print, digital, radio, television, OOH, social media/web, SMS, signage, collateral, direct mail, online crowdfunding, email communications and public relations for LSU Alumni Association and the Cook Hotel and Conference Center and gift shop. Collaborate with LSU colleges, strategic communications, President\'s Office, LSU Athletics, LSU Foundation and Tiger Athletic Foundation on university-wide and global initiatives and marketing plans. Collaborate with state and local tourism on partnership opportunities in and out of state. Direct supervisor for four full time staff members, two student workers and two part-time staff Oversee Traveling Tigers LSU travel program, budgeting, trip compilation, experience execution and ROI for 4-5 trips annually. Strategic Planning creation process and execution for LSU Alumni Association 5 year plan approved November 2018. Planning and execution of exclusive events including Heisman Trophy, Ntl. Championship events and Washington DC Mardi Gras. Strategic university team focused on branding creation and execution of the LSU Capital Campaign and events launching March 2019. Meeting & reporting of department to LSU Alumni Association national board of directors quarterly.

Skills

• Management
• Entertainment
• Online Marketing
• Digital Strategy
• Press Releases
• Facebook
• Digital Media
• Media Planning
• Brand Development
• Advertising
• Marketing Strategy
• Budgets
• Creative Strategy
• Direct Mail
• Account Management
• Integrated Marketing
• Social Networking
• Marketing
• Project Planning
• Strategy
• Crm
• Photography
• Creative Direction
• Time Management
• Television
• Public Relations
• Social Media Marketing
• Marketing Communications
• Media Relations
• Social Media
• Media Buying
• Negotiation
• Copywriting
• Retail
• Radio
• Digital Marketing
• Event Management
• Sponsorship
• Online Advertising
• Email Marketing