Sally Sadosky
- Role
- Group Manager, Research and Insights at Lyft
- Location
- Palm Beach Gardens, FL, US
- LinkedIn followers
- 500 followers
About Sally Sadosky
Consumer Insights and Research Professional who uses business savvy and research…
Experience
Group Manager, Research and Insights
Jan 2018 — Present
I am fundamentally changing the way Lyft Product, Marketing, and Execs think about rideshare drivers. I bring to life their needs and wants using qualitative and quantitative research, storytelling, and passion. I influence change by being thorough, accurate, thoughtful and decisive- Created a hunger for understanding the needs of the Drivers though surfacing driver insights and recommendations for improvement. The result is a significant growth in the preference for Lyft - Built an emotional connection between my stakeholders and the driver population by detailing their pain points; uncovering their financial situation; and highlighting their goals for driving - Persuade cross-functional teams to change how Lyft treats the drivers through their pays, Lyft Rewards, ongoing communicates and support - Consider competitive analysis and industry data to unlock the full scope of an issue and solution - Execs routinely share and reference my work. Drivers thank me for listening. I have never felt the impact of my work more than working at Lyft focused on the drivers
Education
American University
Economics and Political Science
University of Michigan
Masters of Social Research
University of Michigan - Stephen M. Ross School of Business
MBA, Market Reseach
Skills
- Product Development
- Qualitative Research
- Competitive Analysis
- Marketing
- Product Marketing
- Focus Groups
- Market Research
- Product Management
- Integrated Marketing
- Management
- Marketing Strategy
- Strategy
- Quantitative Research
- Net Promoter Systems (Nps); Net Promoter Certified Associate
- Online Marketing
- Research
- Analytics
- Customer Insight
- Competitive Intelligence
- Brand Development
- Start-Ups
- Online Advertising
- Segmentation
- Marketing Research
- Statistical Modeling
- Analysis
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