Sally Hudson

About Sally Hudson

I am passionate about making visions a reality and excel at- Defining & Executing B2B Technology Marketing Programs- GTM Strategies that Drive Growth- Articulating Transformative Value Propositions and Guiding Product & Customer Success to Deliver- Identifying & Prioritizing the Execution of Transformative Business Programs- Expert Collaborator and Herder of Cats to Achieve the Mission.With a career in telecommunications and network technology that has spanned Marketing, Channel & Partner Management, IT, Product Management and Public Affairs, I have successfully worked both sides of the aisle, within global and US service providers, and as a vendor to service provider ecosystem. Data driven, analytic and empathetic, able to discern the wheat from the chaff building plans and programs to execute. Acute focus on business results and delivering to the key drivers of success for customers and stakeholders.A creative and collaborative leader, I am particularly adept building highly effective teams to address complex opportunities and business imperatives. My life has been global, having worked and lived in Europe, Australia and the U.S.Areas of Expertise- Go to Market Planning- Product Value Proposition and Positioning- Product Launch & Product Roadmap- New Market Entry and Market Expansion- Messaging & Positioning- Product/Market Business Case- Merger & Acquisition Integration - Customer Experience Management- IT-Business Portfolio Management - Transformation Program Management

Experience

1. Chief Marketing Officer

   Vcti

   Mar 2019 — Present · Somerest, NJ, US

   As the first marketing executive in the company’s 25+ year history, instrumental in leading our pivot to deliver solutions that accelerate the ability of service providers and technology companies to provide fast and secure internet access and cloud services to everyone, everywhere. Defined and led execution of a cohesive market strategy and brand architecture creating synergy and strong value propositions across 3 distinct business lines. Driving marketing execution, including brand elevation, new go to market and sales processes, lead generation campaigns, employee communications, and product strategy, launch and marketing.70% growth in customer base within 24 months; 350% within 40 months.Revenue growth of 675%.Repositioned brand and launched employee value prop campaign to support recruiting goals.

Education

• University of Maryland

  B.A., Cum Laud, Economics

Skills

• Go-to-Market Strategy
• Executive Management
• Strategy
• Integration
• Wireless
• P&L Management
• Product Launch
• Business Strategy
• Sales Operations
• Negotiation
• Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Vendor Management
• Business-to-Business (B2b)
• Market Planning
• Marketing
• Competitive Advantage
• Leadership
• Strategic Partnerships
• Customer Experience
• Product Management
• Performance Management
• Sales Support
• Telecommunications
• Product Development
• Product Marketing
• Account Management
• Call Centers
• Wireless Technologies
• B2b