Sijia Liu
Ecommerce Analytics @Shopbop
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WORK HISTORY
Ecommerce Analytics @Shopbop
New York, NY, US
EDUCATION
Bentley University
Master of Science - MS, Business Analytics
Hong Kong Baptist University
Bachelor of Business Administration - BBA, Culture, Creativity and Management
University of Massachusetts Amherst
Certificate, Hospitality and Tourism Management
SKILLS
ABOUT SIJIA LIU
With 7+ years in e-commerce, I focus on driving growth across DTC and marketplace channels. I have led initiatives that optimized product discoverability, improved customer journeys, and built scalable reporting infrastructure. These efforts delivered measurable impact, including double-digit revenue growth, 70% year-over-year Amazon channel expansion, and significant conversion rate improvements through experimentation.I bring expertise in analytics and business intelligence, with hands-on proficiency in SQL, R, Google Analytics, Looker, and Tableau. My strength lies in turning data into actionable insights by partnering with Product, Engineering, Marketing, and Commercial teams to design scalable solutions that reduce risk, improve efficiency, and unlock new opportunities for growth.
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