Sally Lane

About Sally Lane

Contet strategy SME with experience developing end-to-end marketing and product communication strategies for Fortune 100 brands including Visa, The Home Depot, Kaiser Permanente and Walt Disney Studios. As a content creator and strategist, I help teams develop user-centered marketing, UX and business communications that convert. At The Home Depot, my team delivered an SEO content strategy program that increased organic site traffic 211% YoY, driving $300MM in yearly revenue. As a senior UX leader at Visa, I developed content strategies for complex payment, e-commerce, and money transfer products that routinely improved user testing scores and increased speed to market by 50%.Professional Skills • Versatile content creator and strategist able to transform complex ideas into clear, actionable strategies.• Team leader with enterprise-level B2B/B2C UX design, SEO, and marketing expertise.• Consensus builder, able to create powerful partnerships and build high-performing cross-functional teams to achieve ambitious growth targets. • Adept communicator who can create buy-in from senior leadership and cross-functional partners to achieve business goals.RECOGNITION & CERTIFICATIONS• Gartner Digital IQ Award, Genius-Level Marketing (20••••21)• International Content Market Award, Best Use of Data & Insights (2021)• Bright Edge SEO Certification (2018)CORE COMPETENCIESUX/UI Content Design | SEO Content Strategy | Marketing Communications | Copywriting & Editing | Content Operations | Campaign Analysis | Team Leadership | Branding & Advertising | Omnichannel Marketing

Experience

1. Truist

   Present

Education

• Rutgers, The State University of New Jersey

  Bachelor of Arts (B.A.), Journalism

• California State University, Los Angeles

  Master's Degree, Education, Instructional Message Design & Production

  2002 — 2006

Skills

• Project Management
• Copywriting
• Digital Strategy
• Web Analytics
• Adobe Creative Suite
• Integrated Marketing
• Advertising
• Google Analytics
• Strategic Planning
• Editing
• Web Content Management
• Social Media Advertising
• Creative Direction
• Entertainment
• Content Development
• Social Media
• Sem
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media Marketing
• Digital Marketing
• Blogging
• Vendor Management
• Strategy
• E-Commerce
• SEO
• Copy Editing
• Marketing
• Digital Media
• Marketing Communications
• Adobe Analytics
• User Experience
• Content Strategy
• Marketing Strategy
• Online Advertising
• Art Direction