Sally Sherman
Senior Account Manager @Debenhams
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WORK HISTORY
Senior Account Manager @Debenhams
Manchester, GB
Own and lead strategic relationships with key Home marketplace partners, acting as the primary commercial and operational point of contact.• Lead a team of Account Managers and Associates, providing direction, performance oversight, and day-to-day support to deliver against partner and departmental KPIs.• Independently manage partner trading performance, analysing sales, stock, margin, and availability to identify risks and growth opportunities.• Produce detailed sales analysis and partner-specific forecasts to support buying decisions and efficient stock planning.• Conduct regular market and competitor analysis, reviewing pricing, promotions, and assortment to ensure price alignment and maximise conversion.• Advise partners on pricing and commercial opportunities, balancing competitiveness with margin and long-term growth objectives.• Produce and present comprehensive performance reports to support trading decisions, partner reviews, and business planning.• Act as a senior escalation point for commercial and operational issues, driving efficient resolution through strong stakeholder management.
EDUCATION
The Manchester Metropolitan University
Bachelor of Science (BSc), International Fashion Marketing
SKILLS
ABOUT SALLY SHERMAN
Senior Account Manager with 10+ years’ experience across marketplace, e-commerce, and international retail, specialising in Home and Fashion categories. Commercially driven, with a strong track record of managing high-value partner accounts, leading teams, and delivering growth through trading insight, forecasting, pricing strategy, and conversion optimisation. Experienced in owning partner performance, influencing buying and commercial decisions, and executing joint business plans across complex, multi-brand environments. Highly analytical, Excel-driven, and confident operating at both strategic and detail-led levels.
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