Sally Jenkins
Chief Marketing Officer/Board Member
- Role
- Chief Marketing Officer at Dbt Labs
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sally Jenkins
Sally Jenkins is a seasoned operating executive in marketing and was honored by the Silicon Valley Business Journal as CMO of the Year. Sally brings demonstrated success in delivering consistent results in complex, global B2C and B2B go-to-market environments. She’s built successful marketing strategies, demand programs and teams in Consumer and Enterprise SaaS/Cloud environments, and has been successful collaborating with and influencing the board, her counterparts in the C-suite, sales and product teams. Sally has extensive global experience from start-ups to Fortune 500 companies and is recognized as a thought leader in the art and science of marketing. Sally offers a strategic marketing knowledge base that enables the development and execution of strategies that are customer and partner focused, business critical, revenue-generating, supportive of brand image and market positioning across all audiences and channels in both B2B and B2C environments. Throughout her career, her role has been to lead the development and growth of global brands delivering brand affinity and increased customer acquisition in support of exceeding the bookings and revenue targets for the company. Sally’s proven again and again that she can attract, develop and retain great talent resulting in world-class, high-performing teams at prominent global brands including Elastic, Informatica, VMware, Symantec and Norton, Autodesk, Sun Microsystems and Apple. Sally’s areas of global expertise include- Marketing and Brand Transformation- Customer Data and Insights- Marketing Analytics- End-to-End Customer Experience- Product Marketing- Go-to-Market Strategy- Planning and Execution- Multi-Channel Knowledge- Demand Generation- PR/AR- Advertising- Digital (SEO, SEM)- Mobile and Social Marketing- Marketing Automation
Experience
Chief Marketing Officer
Sep 2024 — Present · San Francisco Bay, CA, US
Education
Hollins University
BA, English Literature
Stanford University
Executive MBA Program, Business Administration and Management, General
Skills
- Marketing
- Product Management
- Saas
- Multi-Channel Marketing
- Strategic Planning
- Social Media Marketing
- Product Marketing
- Sales Enablement
- Enterprise Software
- Integrated Marketing
- Software as a Service (Saas)
- Digital Marketing
- Marketing Automation
- Brand Management
- Marketing Strategy
- Customer Data Integration
- Go-to-Market Strategy
- Marketing Management
- Strategic Partnerships
- Advertising
- Lead Generation
- Demand Generation
- Marketing Communications
- Product Launch
- Strategy
- Messaging
- Competitive Analysis
- Leadership
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