Sally Gilotti

About Sally Gilotti

Throughout my career I have elevated into progressively expanding Vice President-Level Marketing & Brand Development Specialist roles. I have developed a successful 23-year history of growing awareness, expanding profiles, and achieving aggressive brand targets within highly competitive markets. I have taken great pride in becoming a gifted collaborator and relationship developer with an extensive track record of creating and executing innovative campaigns in partnership with top-tier channels like Facebook, BuzzFeed, SXSW, MLB, and U.S. News and leading brands like Disney, Walmart, Apple, Delta Airlines, Costco, etc.KEY QUALIFICATIONS• Strong history of expertly positioning and promoting organizations by systematically improving value propositions and defining differentiators in the market. • Skilled at establishing and maintaining foundation partnerships across existing and untapped organizations to drive marketing, PR, digital, and social successes. • Clear history of transforming and stabilizing organizations by developing company-wide employee engagement strategy and sustainability strategy in partnership with internal / external stakeholders and groups. • Swiftly resolve business issues by proactively identifying innovative solutions and operational optimizations through market research and consumer, channel, and technology trends.• Proven history of forming and retaining high-performance teams by developing key personnel, building \"people-focused\" relationships, and fostering trust / enthusiasm among team members. • Pipeline qualified \"home-grown\" candidates and promote internal personnel into critical organizational roles by intentionally implementing mentoring, coaching, and career development opportunities.CORE COMPETENCIES Community Relations | Employee Engagement | Social Impact Strategy | Brand Differentiation | Brand Development | Project Leadership | Strategic Planning & Execution | Business Case Development | Collaboration | Communications | Crisis Management | Diversity & Inclusion Advocate | Consulting | C-Suite SME Support | Change Management | Influencer Engagement & Activation | Process Improvement | Critical Thinking | Creative Problem-solving | Troubleshooting | Innovation | Excellent Analytical Skills | High Attention to Detail | Analytics / Metrics | Enneagram Training & Practice

Experience

1. VP, Brand & Communications

   Children\'s Miracle Network

   Jul 2024 — Present

Education

• Susquehanna University

  Bachelor's degree, Communication, Journalism, and Related Programs

  1995 — 1999

Skills

• Social Media
• Research
• Integrated Marketing
• Copy Editing
• Marketing
• Customer Service
• Interviews
• Online Advertising
• Email Marketing
• Public Relations
• Fundraising
• Media Relations
• Event Planning
• Publications
• Copywriting
• Journalism
• Advertising
• Event Management
• Press Releases
• Editorial
• Blogging
• Editing
• Newsletters
• Team Leadership
• Nonprofits
• Marketing Communications
• Management