Sally Buckley
Group Director, North American Human Insights @The Coca-Cola Company
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WORK HISTORY
Group Director, North American Human Insights @The Coca-Cola Company
Atlanta, GA, US
EDUCATION
The University of North Carolina at Chapel Hill
Journalism & Mass Communication, Advertising, Sociology
University of North Carolina at Charlotte
Master of Arts (M.A.), Sociology, Research Methods
Universidad de Salamanca
High School, Spanish Language and History
SKILLS
ABOUT SALLY BUCKLEY
At the helm of The Coca-Cola Company\'s North American Human Insights, my tenure has been marked by a steadfast commitment to harnessing customer insight and mixed method research to drive strategic decisions. With a robust background in consumer and shopper insights and analytics, my efforts have been pivotal in identifying growth opportunities to drive brand growth and customer collaboration.My teams have excelled in developing brand growth strategies, joint customer plans, digital commerce, and research analytics capabilities, ensuring that insights culminate in actionable strategies to propel brand, commercial, and sales objectives. This approach has not only elevated our internal processes but also strengthened partnerships, fostering a collaborative ecosystem that thrives on shared knowledge and mutual success.
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