Sally Berman
Visual Director • Creative Producer • Photo Art Director
- Role
- Visual Director, Women\'s Health at Hearst Magazines
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sally Berman
Media industry leader with expertise in art direction, team management, production of photography + video. I bring experience working across diverse, fast-paced industries, including magazine and book publishing, advertising, and music recording labels.Currently serving as the Visual Director for Men’s Health magazine, I oversee all photography for print, digital, and social channels. I lead large-scale photography and video productions for A-list celebrity covers, health & fitness features, reportage, fashion, food, and conceptual still-life projects.I manage art budgets of up to $150K, reducing annual production costs while maintaining creative excellence. Additionally, I’ve successfully managed visual departments consisting of editors, producers, and researchers. I reimagined photography for multiple e-commerce franchises, newsletters, and VIP content, contributing to measurable growth in traffic and sales.I recently curated Hip-Hop Conscious, UnConscious, a landmark exhibition for Fotografiska Museum celebrating the 50th anniversary of Hip-Hop. Drawing on my early career at music publications, I channeled decades of experience into this project, which featured over 50 photographers and traveled to all three of Fotografiska’s global locations.
Experience
Visual Director, Women\'s Health
Mar 2025 — Present · New York, NY, US
Education
Parsons School of Design - The New School
BFA, Photography
Skills
- Insurance
- Editorial
- Social Media
- Casting
- Art
- Location Scouting
- Fashion
- Permitting
- Creative Direction
- Budgets
- Editorial Photography
- Photographers
- Video
- Publications
- Editing
- Fashion Photography
- Publishing
- Portrait Photography
- Commercial Photography
- Negotiation
- Art Direction
- Production
- Blogging
- Research
- Photo Shoots
- Books
- Image Editing
- Photography
- Digital Photography
- Advertising
- Magazines
- New Media
- Hiring
- Photo Shoot Production
- Estimates
- Photo Research
- Photo Editing
- Photojournalism
- Budgeting
- Storytelling
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