Sally Schulte
Senior Product Marketing Director at Smart Communications.
- Role
- Senior Director Product Marketing at Smart Communications.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sally Schulte
Highly experienced SaaS marketing professional with a proven track record building and executing B2B/B2B2C GTM strategies that target mid- and large-scale organizations. I am passionate about the role of technology today and for future generations - and making technical topics accessible so that companies can take advantage and truly make the world a better place. Key Experience and Skills- Extensive knowledge of B2B SaaS technologies and SaaS market- 15+ years\' experience marketing the value of technology/IT to businesses- Ability to translate complex, technical topics into understandable, relatable stories for relevant personas- Highly skilled in delivering analyst briefings and presentations - and capitalizing on the role they play in overarching strategy- Constant awareness of competitive landscape and ensuring messaging shows why differences matter and who they matter to- Excellent communication and content development skills (technical writing, blogs, presentations, webinars, public speaking and event presentations, web content, video, social media, etc.)- Expert in cross functional collaboration and leveraging insights to influence product roadmap- Direct experience with Insurance (P&C and Life) and Financial Services technology ecosystems and goals for their lines of business- Results-driven work ethic rooted in teamwork, reliability, collaboration, working hard, having fun, and learning from peers and colleagues- Effective project management and planning skills; complete deliverables in the right format and on time (maybe early)- Appreciation for fast-paced work environment and managing multiple priorities simultaneously Skills: B2B SaaS; Product Marketing; SaaS Marketing; GTM Planning and Execution, Product Launches, Market Research and Competitive Intelligence; Presentations; Webinars and Events; Analyst Engagement; Partner Engagement and Strategic Partnerships; Project Management; Product Releases; Content Development; Product Roadmap; Sales Enablement
Experience
Senior Director Product Marketing
Jun 2021 — Present · Atlanta, GA, US
Build and execute the end-to-end product marketing strategy for SmartIQ - an enterprise, pure cloud technology that digitalizes and automates traditional form-based processes. Strategic initiatives are designed to solve the most common and complex process challenges in heavily regulated industries, gain mindshare with key analysts and technology partners, and differentiate us from similar solutions in market. Key Responsibilities: • Develop high-quality product messaging and positioning—translate product functionality into meaningful benefits for prospects and customers • Develop go-to-market strategy—aim relevant, benefit-driven messaging at target buying personas to gain interest and generate qualified leads at all stages of the sales cycle• Support milestone product releases—manage all client communications and webinars, develop supporting resources, update content, coordinate sales training, and ensure organizational readiness • Enable Sales/BDR teams—communicate the value proposition of the products to the Sales and BDR teams, and ensure alignment with sales tools to support the selling process • Continually verify go-to-market intelligence—identify new market opportunities and business cases, and be the expert on the target markets, including competition, buyer personas, pricing tiers, and primary pain points.• Analyze market trends – be the authority on the industry trends and market problems. Continuously align messaging with trends and business cases. • Evaluate competitive pressures – provide insights and differentiators on key competitors; deliver competitive assets, win/loss analysis, and internal enablement.• Collaborate cross-functionally —work closely with key stakeholders and leadership within Product, Marketing and Sales to ensure teams are aligned, positioning is clear, and personas are identified.
Education
Northeastern University
Bachelor of Science, Chemical Engineering, Chemical Engineering
1996 — 1998
Northeastern University
Bachelor's degree, Chemical Engineering
Georgia Institute of Technology
Chemical Engineering curriculum, Chemical Engineering
1993 — 1996
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