Sally Murphy
Executive Director, Consumer Marketing at PWX Solutions
- Role
- Executive Director, Consumer Marketing at PWX Solutions (a PubWorX Company)
- Location
- Scarsdale, NY, US
- LinkedIn followers
- 500 followers
About Sally Murphy
Marketing Communications executive, expert at optimizing all consumer, affiliate and…
Experience
Executive Director, Consumer Marketing
PWX Solutions (a PubWorX Company)
Dec 2012 — Present · New York, NY, US
Account Executive for publisher, nonprofit, and direct response clients. Develops marketing strategy for achieving audience goals and optimizing bottom line profit. Specializes in deep dive projects to uncover business insights to implement new tactics that maximize response and cut costs. Collaborative and skillful approach assures client confidence and marketing wins.
Education
Bryn Mawr College
B.A., English, cum laude
1980 — 1985
University of Pennsylvania
French
1983 — 1983
Skills
- Publishing
- Analytics
- Email Marketing
- Magazines
- Strategy
- Digital Marketing
- Market Research
- Marketing Strategy
- Marketing
- Audience Development
- Loyalty Programs
- Market Planning
- Customer Retention
- Partnership Marketing
- Integrated Marketing
- Profit
- Digital Media
- Direct Mail
- Newsletters
- Direct Marketing
- Cause Marketing
- Strategic Communications
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