Sally Masucci
Marketing Strategist & UX Designer | Data-driven storyteller | Web & Marketing Design
- Role
- Digital Marketing Strategist at Sutherlands
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Sally Masucci
As a marketing strategist with a psychology background, I bring a unique perspective to understanding what drives user behavior and creates meaningful connections with audiences.Currently at Sutherlands, I\'ve led the redesign of 80+ web pages, resulting in a 20% reduction in bounce rates through data-driven UX improvements. I work across the full spectrum of research, strategy, and execution, presenting insights to leadership while collaborating with technical teams to bring solutions to life.What sets me apart is my ability to work independently while fostering strong cross-functional relationships. I thrive in environments where I can identify opportunities and execute strategic initiatives from concept to completion.I\'m passionate about the intersection of psychology, design, and technology. For a deeper exploration of my capabilities, please visit my online portfolio: sallymasucci.squarespace.com
Experience
Digital Marketing Strategist
Feb 2025 — Present · Kansas City, MO, US
Education
Drury University
Bachelor of Arts - BA, Psychology
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