Sally de Croix
SVP, Harry Potter Global Franchise Development @Warner Bros. Discovery
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WORK HISTORY
SVP, Harry Potter Global Franchise Development @Warner Bros. Discovery
London, GB
Responsible for the Harry Potter brand, driving continued growth across revenue, reach and audience engagement. Also, leads the global brands\' marketing effort across Warner Bros. Discovery divisions and with partners to develop meaningful and personalised fan journeys that drive engagement across the franchise.
ABOUT SALLY DE CROIX
Steering the Harry Potter brand towards unprecedented growth, my role as SVP at Warner Bros. Discovery encompasses strategic planning and global marketing, with a focus on driving audience engagement and revenue. My expertise in new and digital media plays a pivotal role in crafting personalized fan experiences that resonate across diverse markets.Previously, as VP of Customer Engagement at BBC Studios, I leveraged customer data analysis to forge a robust engagement strategy, heightening the Studio\'s content reach. This experience, combined with my current responsibilities, reflects a steadfast commitment to nurturing iconic franchises and delivering dynamic, data-driven initiatives that captivate and expand global audiences.
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