Sally Alsouz

About Sally Alsouz

Pricing & Packaging leader for a $2B+ business.I sit at the intersection of Product, Finance, and Sales to design pricing and packaging architectures that maximize value. My approach balances data-driven rigor with market intuition to ensure that every offer is optimized for both customer adoption and long-term margin.Proven track record of bringing the below to the table:Monetization Strategy: Transforming complex product suites into intuitive, scalable offer structures.Revenue Optimization: Identifying the \"hidden\" levers within the P&L to drive incremental growth without increasing churn.High-Stakes Execution: Leading the economic modeling and rollout for business-critical initiatives where ROI is a crucial success metric.

Experience

1. Sr Lead Product Development Manager (Pricing & Packaging)

   DIRECTV

   Jul 2025 — Present

Education

• University of Jordan

  Bachelor of Science (BS), Architectural Engineering

  2005 — 2010

• University of Surrey

  Master of Business Administration - MBA

  2010 — 2012

Skills

• Visual Design
• International Business
• English
• Branding Initiatives
• Event Planning
• Microsoft Office
• Environmental Graphics
• Workfront
• Advantage Database Server
• Marketing Strategy
• Non-Profit Marketing
• Design Management
• Strategy
• Advertising
• Concept Design
• Press Releases
• Digital Media
• Salesforce.com
• Copywriting
• Crm Databases
• Social Media Optimization (Smo)
• Indesign
• Microsoft Word
• Social Media Marketing
• Arabic
• Trade Show Graphics
• Integrated Multi-Channel Marketing
• Consumer Insight
• Oracle
• Microsoft Excel
• Information Graphics
• Project Management
• Ecrm
• Photoshop
• Interior Architecture
• Cause Marketing
• Account Planning
• Event Management
• Social Media Communications
• Design Research