Sallie Bale

WORK HISTORY

EDUCATION

SKILLS

ABOUT SALLIE BALE

Making marketing monumental by advising heritage organisations on what marketing levers to pull to reach their most ambitious the past 15 years I have been helping brands to understand what is authentically distinctive about them, and communicate it in a compelling way that connects with their audience. I have helped hundreds of organisations achieve clarity in their marketing strategy, to understand where there marketing dollars are best spent for maximum impact.Marketing has been my passion since I was a teen in braces (in the orthodontist\'s waiting room, to be exact, but you can ask me about that next time you see me). I wrote my first winning awards entry aged 18, was hired by the 7th top global PR agency at 21, and by 24 was running my own PR business. It\'s in my bones. It\'s what I love.Since moving from London to Edinburgh in 2016, I\'ve worked in an exciting hybrid agency, combining the advertising prowess of The & Partnership; and the financial services expertise of Natwest; and at creative and media agency Lane, where I fell in love with Strategy & Planning.Now, I help heritage brands understand what makes them unique and motivating, and how to connect with audiences to build long lasting, profitable growth, as Strategy Consultant at Monument Marketing. I develop distinctive brand positioning strategies, and support the execution of them through advising on distinctive brand assets and developing strategies for brand campaigns.What\'s important to me is supporting those around me. Whether that\'s through launching Bloom Scotland to support women in the industry; mentoring those coming up through the industry; or just checking in on my team.