Sallie Allen
Creative Director
- Role
- Creative Director at Primacy
- Location
- Marion, NC, US
- LinkedIn followers
- 500 followers
Experience
Creative Director
Jun 2017 — Present · Boston, MA, US
Act as the client-facing creative lead on a growing number of branding and digital engagements for purpose-driven accounts including NYU Steinhardt, Nova Southeastern University, Rice Undergraduate Admissions, Rice Business, University of Massachusetts Amherst, Middlesex Health, MGH Institute of Health Professions and Sherlock’s Homes Foundation. Also mentor and manage a team or writers, art directors, designers and production talent; lead concept generation and partner with account and strategy leads to identify and amplify key insights.
Education
The University of North Carolina at Chapel Hill
BA, Journalism (Advertising Sequence)
1988 — 1992
Skills
- Copywriting
- Integrated Marketing
- Brand Development
- Creative Direction
- Strategy
- Digital Marketing
- Creative Strategy
- Concept Development
- Interactive Advertising
- Advertising
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