Sara Allen

About Sara Allen

As a collaborative MarTech consultant and engineering leader, I focus on building and refining marketing ecosystems that bring creative ideas to life through thoughtful, scalable technology. My work bridges strategy and execution—especially within the Braze platform and Salesforce suite—to help teams communicate more effectively and connect with customers in meaningful ways.I’m currently focused on contract and fractional work leveraging Braze for lifecycle marketing: implementing campaigns, designing modular email systems, and integrating Braze with data warehouses, CRMs, and analytics tools. With over a decade of experience across Braze, Salesforce, GA360, BigQuery, and Looker, I enjoy helping teams move from manual processes to automated, insight-driven engagement.My sweet spot is collaborating across disciplines—marketing, design, data, and engineering—to align on a shared technical vision and translate complex goals into elegant, user-friendly systems. At Evernow, I led the Braze implementation and trained cross-functional teams to design and launch lifecycle journeys. At TheSkimm and Concentric Health, I guided multi-vendor MarTech ecosystems, managed analytics teams, and supported platform modernization initiatives.Open to: Braze campaign architecture and technical enablement Email design system and automation setup Salesforce + Braze integration and data flow design Fractional or contract MarTech architecture roles

Experience

1. Co-founder and Organizer

   Friendly Fridge Bx

   May 2020 — Present · Bronx, NY, US

   I work at the intersection of food systems, sustainability, and community impact—helping organizations redirect surplus food to where it’s needed most.Every day, millions of pounds of perfectly good food go to waste due to operational inefficiencies, liability concerns, or lack of clear pathways to donate. The reality is: there are super simple, legally protected, and highly impactful ways to change that. Through my work with Friendly Fridge BX, we’ve built a scalable, hyper-local model that rescues and redistributes over pounds of food each month -supporting thousands of community members while reducing environmental impact.If your organization generates surplus food -whether you’re a corporate office, restaurant group, school, or event space, I’d love to connect. There are meaningful opportunities to:Reduce wasteSupport your local communityStrengthen ESG and sustainability effortsEngage employees in purpose-driven workLet’s talk about how your organization can be part of the

Education

• Pace University-New York

  Certification

  2013 — 2013

• Indiana University Bloomington

  Mass Communication

  1996 — 2000

Skills

• Css
• Front-End
• Front-End Development
• Web Design
• Flash
• Banner Ads
• Flex
• Web Development
• Advertising
• Oop
• Php
• User Experience
• Cascading Style Sheets (Css)
• Digital Marketing
• Xml
• User Experience Design
• Android
• Information Architecture
• Google Ana
• Interactive Marketing
• Graphic Design
• Html5
• Html
• Multimedia
• Animation
• Search Engine Optimization (SEO)
• Interaction Design
• Flash Video
• Actionscript
• Javascript
• Html 5
• Jquery
• Creative Strategy
• Interactive Advertising
• Photoshop
• Adobe Creative Suite
• Creative Direction
• Art Direction
• User Interface Design
• UX