Saliou Barry
Bi Manager @Imperial Brands PLC
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WORK HISTORY
Bi Manager @Imperial Brands PLC
Région de Paris, FR
Dans un contexte où les règles changent constamment, je suis en charge entre autres :• de la mise en place des outils BI (Cubes OLAP, Reporting, Dashboard et Extractions) au service des départements ventes, marketing, logistique, finance et BI. • d’assurer la fiabilité des données, l’alignement des règles de calcul des différents indicateurs et l’intégration des masters data dans les systèmes opérationnels (site web, applications pour la force de vente et le CRM)• de piloter les TMA à réaliser par nos prestataires indiens et le support IT groupe
EDUCATION
Université Paris Descartes
Master 2, MIAGE
SKILLS
ABOUT SALIOU BARRY
Business leader with a strong foundation in Data, Commercial Strategy and Revenue Growth Management, I currently serve as Director of Insights & Intelligence for Imperial Brands in West Africa on an expatriate assignment.With over 10 years of experience across Europe and Africa, I work at the intersection of Sales, Marketing and Finance to support executive decision-making and drive sustainable growth in complex FMCG environments.My role focuses on shaping pricing and go-to-market strategies, optimizing field force effectiveness (133+ sales reps), forecasting demand and evaluating commercial investments through ROI-driven analytics. I translate market and consumer insights into actionable business plans, ensuring alignment between commercial ambition and operational execution.
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