Salim B.

About Salim B.

I work in destination marketing, focused on building digital experiences and campaigns that help travelers discover, plan and take action.My background spans digital strategy, UX and performance marketing with a bias toward measurable outcomes. I partner across teams to translate organizational goals into clear site architecture, compelling storytelling and conversion-focused visitor journeys. From discovery and roadmapping to launch and continuous optimization, I focus on what moves the needle and why.I’m also a champion for applied AI and agentic AI in marketing. I look for practical ways to evolve how we work, using AI to strengthen research, accelerate content operations, improve reporting and insights, and scale experimentation and personalization responsibly. I care as much about governance, accuracy, brand voice and accessibility as I do about speed. I focus on making content and data structured for both humans and machines, so visibility holds up as search behavior shifts.What I do: Website and digital strategy, information architecture, user flows and UX improvements Content strategy and content marketing, from editorial planning to on-site optimization and refreshes Search visibility across traditional SEO and AI-driven discovery, including AIO and GEO strategies that improve how content is found, understood and cited in AI-assisted search CRO roadmaps, testing priorities and ongoing optimization Measurement: benchmarks, SMART goals, dashboards and actionable insights Email marketing: newsletters, segmentation and automated journeys Paid and owned channel alignment to support full-funnel performance Discovery, workshops, training and stakeholder alignment Scope, budget, timeline, vendor and cross-functional project leadership

Experience

1. Director of Web and Content

   Visit Denver, The Convention & Visitors Bureau

   Oct 2023 — Present · Denver, CO, US

   2023 VISIT DENVER Employee of the Year

Education

• Andrews University

  Bachelor of Technology, Digital Multimedia Technology

  2000 — 2004

Skills

• Marketing
• Css
• Flash
• Google Webmaster Tools
• User-Centered Design
• Web Development
• SEO
• Online Advertising
• Public Relations
• Content Strategy
• Project Management
• Custom Facebook Pages
• User Interface Design
• Google Adwords
• Web Analytics
• Newsletter Design
• Web Design
• Online Marketing
• Facebook Marketing
• E-Commerce
• Google Analytics
• Cms
• Adobe Creative Suite
• Advertising
• Graphic Design
• Website Development
• Joomla
• Search Engine Optimization (SEO)
• Email Marketing
• Facebook Fan Page Creation
• Website Promotion