Salil Kalia
Founder, Dilogs & Performoo | Driving AI-Powered Video Creation and Advertising Solutions for Marketers & Brands
- Role
- Founder at PERFORMOO
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Salil Kalia
I’m a founder and innovator - passionate about transforming how organizations create and…
Experience
Founder
Aug 2019 — Present · Delhi, IN
Performoo is an AI-driven ad tech platform revolutionizing digital video advertising for brands, publishers, and marketers. Our one-stop solution empowers clients with creative management, real-time analytics, and multi-platform ad delivery.We help some of the largest publishers seamlessly manage and scale video campaigns, monetize traffic, and boost audience engagement through innovative formats and actionable insights. Performoo is trusted by leading Indian and global companies, delivering over 100 million ads every day.Key achievements:* Developed a best-in-class video ad player and server with sub-100ms delivery times and 99.99% uptime* Onboarded India\'s largest media publishers including Network18, OneIndia, IndianExpress, ABP, Jagran, AmarUjala, and many more.* Created an intuitive, drag-and-drop video ad builder for interactive, performance-driven ad creatives* Integrated seamless solutions with Google Ad Manager and other major Ad-Tech platforms* Drove a significant reduction in clients’ video ad-serving costs and improved campaign engagementWe’re on a mission to change how businesses connect with their audiences through the power of data-driven, AI-enhanced video marketing.
Education
DAV College Amritsar
12th
1998 — 2000
Punjab Technical University
B.Tech
2001 — 2005
Skills
- Tomcat
- Agile Methodologies
- Servlets
- Grails
- Web Development
- Test Driven Development
- Html
- Java
- Json
- Eclipse
- Git
- Groovy
- Java Enterprise Edition
- Javascript
- Jquery
- Scrum
- Spring
- Mysql
- Jsp
- Xml
- Ajax
- Spring Framework
- Mongodb
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