Parinita Parulekar

Client Success Manager @Think Abm

Pune, IN

Led end-to-end B2B lead generation campaigns across multiple regions, managing campaign launch, targeting, delivery, reporting, and closure with 95–100% SLA adherenceServed as the primary client contact for enterprise and mid-market accounts, maintaining client satisfaction through proactive communication and expectation managementTranslated client objectives, ICPs, and TAL/LAL requirements into execution plans, improving lead relevance and acceptance rates by 20–30%Managed campaign pacing, volume delivery, CPC alignment, and suppression lists, ensuring accurate forecasting and on-time delivery across parallel campaignsPartnered with operations, lead procurement, QA, sales, and account teams to deliver high-quality, compliant leads, reducing rejection.Monitored daily and weekly campaign performance, proactively identifying risks and optimization opportunities, enabling consistent delivery even in constrained TAL environmentsDelivered clear, data-backed client reporting, improving transparency and reducing escalations by 30%Owned lead validation, rejections, replacements, and escalations, ensuring fast turnaround and sustained client trustSupported renewals, upsell opportunities, and campaign extensions, contributing to account growth and retentionEnsured accurate reporting, CPC validation, and invoicing reconciliation, minimizing billing discrepanciesDrove process improvements and workflow optimizations, improving operational efficiency and delivery speed andEnabled strong cross-functional alignment across sales, operations, and customer success, ensuring a seamless and consistent client experience