Salene Dean

About Salene Dean

I\'m Salene - an operations and people leader with experience scaling multi-site portfolios, strengthening teams, and driving revenue in brand led environments. I translate strategy into execution by building systems, developing leaders, and improving performance through data driven metrics and KPIs.I currently lead city level operations at IWG, with ownership across: Operational PerformanceHiringTeam DevelopmentCustomer ExperienceFinancial Outcomes More About Me ↓I’m known for my strong judgement, agility, and operational rigor. Within my first 90 days with IWG, I identified and resolved significant revenue gaps, and I continue to lead initiatives spanning workforce planning, onboarding, performance management, cross-functional alignment, and new site openings.Previously, I managed strategic partnerships and brand aligned initiatives with Aesop, developing relationships and representing the brand with discretion, consistency, and attention to detail. This is an experience that sharpened my ability to balance people, process, and brand integrity.I\'m bringing a people first, strategy driven approach to leadership and am looking forward to scaling teams, strengthening culture, and supporting sustainable growth.

Experience

1. City Manager

   International Workplace Group plc

   Apr 2025 — Present

   Overseeing 6 locations while ensuring operational excellence, revenue growth, and team development- Spearheading strategic city planning initiatives to drive revenue growth and ensure operational compliance across multiple locations- Leading and developing high-performing community teams; actively driving recruiting and hiring efforts to build a strong talent pipeline and ensure staffing needs are consistently met- Managing onboarding, scheduling, performance, and continuous training in collaboration with Deputy City Managers to foster long-term team growth and engagement- Maximizing customer retention and revenue by implementing best-in-class sales and engagement processes; ensuring adherence to billing and collection standards to minimize bad debt- Conducting regular center visits to identify operational improvements, provide hands-on coaching, and ensure compliance with company policies and audit standards- Analyzing city performance metrics, identifying trends and executing timely strategies to address opportunities and challenges- Delivering exceptional, tailored tours that highlight center features and directly align with customer needs and goals- Ensuring consistent completion and submission of visit forms to capture customer feedback, support sales alignment, and track potential opportunities- Empowering teams to confidently ask for business commitments, fostering a high-conversion, customer-centric environment- Driving collaboration with sales and functional teams to support city-level initiatives and resolve escalations effectively- Opening new centers aligned with strategic targets, contributing to sustained network growth and increased service revenue- Cultivating a positive, accountable team culture; mentor and retain top talent to support succession planning and continued organizational success.

Education

• Rutgers University–Newark

  Bachelor's degree, Political Science and Government