Salena Scardina

About Salena Scardina

What if your #1 revenue lever is the customer you already acquired?Most organizations are over-invested in acquisition and under-invested in the customers they already have.I help brands unlock more growth from the customers they already earned.I build retention-led growth strategy using HeroCX® methods I created to put the customer at the center of the revenue driver as the hero. When retention becomes the priority, lifetime value compounds, CAC drops, and profitable growth accelerates.Most companies don’t have an acquisition problem, they have retention trapped inside the customers they already won.Industry Experience: CPG, retail, DTC, manufacturing, Restaurants, and Economic Development/Tourism.If you want to explore where retention-led growth may be hiding in your current customer base, book time with me: https://salena.youcanbook.me/Target roles: Director or VP level in Customer Success, CX, or Retention-led Growth where I can be closer to the customer work and drive real outcomes.

Experience

1. Founder & Principal Contract Executive Advisor

   Herocx

   Feb 2025 — Present · Fort Wayne, IN, US

   Retention-led growth practice helping brands turn customer experience into a profit center. HeroCX is the registered brand for the practices I developed across more than 20 years leading experience, growth, and transformation at premium and publicly traded brands including McDonalds. I lead the teams to increase lifetime value, reduce costs, and accelerate profitable growth across the business.Current advisory focus spans CPG, foodservice, higher education brands, and growth-stage startups seeking expansion through loyalty, repeat revenue, and profitable retention.

Education

• Benedictine University

  Master of Business Administration (M.B.A.), Marketing

• Monmouth College

  Bachelor of Arts (B.A.), Business Administration and Management, Spanish- Secondary Major

Skills

• Committed to Customer Satisfaction
• Entrepreneurship
• Business Strategy
• Employee Engagement
• Staff Development
• Customer Engagement
• Technical Leadership
• Cross-Functional Team Leadership
• Customer Insight
• Strategy
• Customer Service
• Crm
• Customer Satisfaction
• Retail
• Team Building
• Call Centers
• Coaching
• Employee Training
• Customer Experience
• Leadership Development
• E-Commerce
• Social Media
• Digital Marketing
• Product Management
• Sales
• Strategic Planning
• Vendor Management
• Outsourcing
• Customer Retention
• Budgets
• Analytics
• Sales Operations
• Leadership
• Management
• Customer Relationship Management (Crm)