Salena L.
Digital Media Strategist | Specializing in Paid Social ROI & Performance Optimization | Meta & TikTok Ads Expert
- Role
- Digital Media Strategist at Havas Creative Network
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Salena L.
As a passionate Social Media Strategist with over 5 years of experience, I specialize in…
Experience
Digital Media Strategist
Jan 2023 — Present · NY, US
Lead social strategy for 2 CPG brands with combined quarterly media budget of $300K o Manage team of 2 content creators, delivering over 60 assets monthly across platforms o Increased average engagement rates by 12.4% through enhanced targeting and A/B testing• Drive performance through integrated paid and organic campaigns o Generated $320K in direct social commerce revenue in H2 2024
Education
University at Albany
Bachelor of Science - BS
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