Salem R. McLaughlin
Senior Manager - Ecommerce @Laird Superfood
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WORK HISTORY
Senior Manager - Ecommerce @Laird Superfood
I love partnering with Laird Superfood to provide great-tasting plant-based products that are good for people and the Earth. Responsibilities include:+ Drives a cohesive strategy aimed at increasing revenue on DTC + Manages and is responsible for all agency or external partnerships where linear ROI is expected + Works with customer service ensuring best user experience is being achieved + Partners with Operations and Supply on healthy inventory levels and instock levels + Provides data in a digestible and actionable form from performance marketing initiatives + Ensures we always have an industry-leading, best-practice eCommerce experience + Develops strategies aimed at increasing LTV and LTV0-CAC ratio + Manages ROAS / ROI metrics where applicable in spend + Partners with Brand Marketing team for visibility into top-of-funnel audience initiatives and maximize eCommerce opportunities
EDUCATION
Principia College
BA, Major: Business Administration / Minor: Asian Studies
ABOUT SALEM R. MCLAUGHLIN
It lights me up to partner with purpose-filled companies to supercharge their brand…
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