Salem Mneimneh

About Salem Mneimneh

I am a results-driven marketing professional with over a decade of experience dedicated to building customer loyalty and scaling growth. Throughout my career, I have specialized in crafting high-impact retention strategies that turn casual users into lifelong brand advocates.​My expertise lies at the intersection of data-driven insights and personalized communication. By leveraging advanced marketing automation, email, and SMS, I focus on creating seamless customer journeys that drive both engagement and revenue.​Key Professional Milestones- ​Lifecycle Manager | MyUSI currently lead retention initiatives by implementing rigorous A/B testing and automated lifecycle campaigns. This focus on optimization has led to a 129% increase in open rates, an 11% boost in click-through rates, and a 17% improvement in overall retention- ​Loyalty Program Lead | Related Inc.I spearheaded multimillion-dollar loyalty projects for a massive scale of 8 million+ customers. My efforts resulted in a 23% reduction in churn, a 12% improvement in acquisition, and a world-class 9.5 customer satisfaction rating.​Core Competencies- ​Strategy: Lifecycle Marketing, Customer Retention, and Loyalty Program Management- ​Channels: Advanced Email Marketing, SMS, and Marketing Automation- ​Analytics: Data-Driven Decision Making, A/B Testing, and Churn Mitigation.

Experience

1. Brand & Lifecycle Marketing Manager

   MyUS.com

   Jan 2025 — Present · Tampa, FL, US

   After successfully increasing customer retention by +17% through automation, I was promoted to lead lifecycle marketing, overseeing social media, affiliate marketing, and content strategy to enhance brand visibility and customer engagement. Currently responsible for crafting and executing strategies across all touchpoints to optimize the customer journey and drive lifetime value.

Education

• The Open University

  Bachelor’s Degree, Marketing

  2012 — 2015

Skills

• Public Relations
• Business Strategy
• Account Management
• Change Management
• Online Advertising
• Organizational Development
• Time Management
• Entrepreneurship
• Sales Management
• Customer Service
• Social Networking
• Performance Management
• Crm
• Social Media Marketing
• Advertising
• Project Management
• Event Planning
• Strategic Planning
• Coaching
• Teamwork
• Team Management
• Team Leadership
• Team Building
• Management
• Market Research
• Customer Relationship Management (Crm)
• Database Administration
• SEO
• Marketing
• Marketing Communications
• Business Planning
• Marketing Research
• Training
• New Business Development
• Press Releases
• Business Development
• Digital Marketing
• Social Media
• Recruiting
• Market Planning