Saleha Ayub
Brand Manager @FMC Corporation
Signup · Get unlimited contacts
WORK HISTORY
Brand Manager @FMC Corporation
Transitioned from 16th largest pharmaceutical company in Pakistan to 3rd largest agrochemical corporation globally, interacting with global industry leaders. Managing a $25 million portfolio, driving marketing campaigns aligned with business objectives including industry\'s No. 1 brand Coragen insecticide, achieving 60% net profit growth.Received global recognition for maintaining Coragen\'s brand equity in post-patent Pakistan market.Orchestrated Project Arc Model Farms, generating $8 million revenue and reaching farmers for the year 2023.Executed a government-level project for wheat herbicides, implementing subsidies to farmers to enhance product accessibility and fulfill social responsibility objectives while expanding network to over farmers. Launched Overwatch ® powered by Isoflex ® - a novel solution against Phalaris minor for rice-wheat rotation after leading a comprehensive market research and translating the feedback into launch campaigns. Guided design and development of FMC Corporate Profile for public offices showcasing company\'s contributions to Pakistan, highlighting its value proposition and impact on local community and economy.
EDUCATION
The University of Lahore
Doctor of Pharmacy - PharmD
University of Engineering and Technology, Lahore
Master of Business Administration - MBA
ABOUT SALEHA AYUB
I build brands that move markets and shift behaviour—from steering a $25M agrochemical…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.