Carolina Salazar Zuluaga
Director, Strategy @White Cap
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WORK HISTORY
Director, Strategy @White Cap
EDUCATION
Georgia State University - J. Mack Robinson College of Business
Master’s Degree, Marketing
Universidad de Los Andes
Option in Business Administration
Asociación Colegio Granadino
International School accredited by SACS
Universidad de Los Andes
Industrial Engineering, Industrial Engineering
ABOUT CAROLINA SALAZAR ZULUAGA
Business leader and strategist with over 10 years of experience in commercial strategy, customer insights, and analytics. Proven track record in executing high-return, data-driven programs for sales effectiveness, lead generation, acquisition, retention, and loyalty.As Director of Commercial Acceleration at White Cap, I developed and implemented the enterprise go-to-market strategy. Now, as Director of Strategy, I drive long-term success by partnering with the Senior Leadership Team to set strategy, prioritize initiatives, and allocate resources.
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