Sal Avelar
Director of Growth Marketing @Maropost
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WORK HISTORY
Director of Growth Marketing @Maropost
EDUCATION
Reforge
Growth Marketing
Federal University of Ceara
Bachelor's Degree, Business Administration (BBA)
Quantic School of Business and Technology
Master of Business Administration - MBA, Executive MBA
University of Toronto
Digital Marketing
University of Toronto - Rotman School of Management
Master of Business Administration - MBA, Marketing
Universidade de Fortaleza
Bachelor's degree, Communication Studies (BA)
SKILLS
ABOUT SAL AVELAR
I build AI-powered growth engines that replace guesswork with systems. Over the past 15+ years, I’ve led teams across SaaS, enterprise, and startups to scale predictable pipeline using automation, experimentation, and AI-driven decisioning.My philosophy: Growth should operate like a product—iterated weekly, measured precisely, and increasingly automated. I design GTM operating systems (GMOS) that combine demand gen, lifecycle automation, enrichment workflows, predictive scoring, and content intelligence into one cohesive engine.Recently, I’ve deployed AI across campaign ops, SDR workflows, content production, lead routing, attribution, and forecasting—cutting production cycles by 50–70% and increasing conversion at key funnel stages.I share practical frameworks for applying AI in growth marketing because the industry needs less theory and more execution.If you’re building the next generation of marketing systems, let’s connect.
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