Salar Zaman Satti

District Event Marketing Manager @Leaf Home

CA

Lead the Calgary district to #1 performance in North America among 90+ districts, achieving 146% of revenue target and the highest positive variance vs. forecast in 2025.• Develop and drive event-based marketing initiatives to generate high-quality sales leads for sales representative follow-up.• Identify, schedule, and manage the district event calendar for Event Marketers across assigned locations.• Own budgeting and staffing for identified local events, ensuring efficient resource allocation.• Attend and manage teams at trade shows, home shows, fairs, festivals, and community events to drive consistent lead generation.• Oversee event marketing materials and equipment, including setup and teardown, to ensure professional brand representation.• Collaborate with Operations and Installation Managers to grow brand presence within the local market.• Recruit, hire, train, and develop Event Marketers, creating accountability through clearly defined goals and KPIs.• Develop timelines, organisational plans, and internal communications to ensure alignment and transparency across teams.• Track, analyse, and report event performance metrics and ROI to optimise future initiatives.• Consistently exceed sales lead quotas based on established KPIs.• Support regional priorities and initiatives as assigned by the Regional Manager, Western Canada.

University of Calgary

Master of Engineering - MEng, Chemical and Petroleum

Ghulam Ishaq Khan Institute of Engineering Sciences and Technology

Bachelor’s Degree, Chemical Engineering

Bahria College Islamabad

O levels, General Science

Bahria College Islamabad

A levels, Pre-Engineering