Maria Luisa Salamanca

About Maria Luisa Salamanca

Trilingual and multicultural individual with 10 years of experience in fragrance & beauty (Hermès, L’Orèal) and media (NBCUniversal). Professional interests centered on the integration of Sales-Distribution, Content, Development and Business Strategies.

Experience

1. Area Sales Manager Parfums & Beauté South America Lm & Tr

   Hermès

   Oct 2023 — Present · Miami, FL, US

   Hermès, family-run and contemporary artisans since 1837. Leading the Perfume & Make Up business in the South Cone LATAM region, which include Brazil and Argentina, to enhance the sales and marketing approach for a diverse portfolio of 17 clients ranging from Travel Retail, Local Market, and boutiques. The primary goals are to streamline operations, broaden distribution networks, and increase sales in alignment with excellence standards and profitability targets.Audit and Strategic Planning- Evaluate the current state of the business, including client list, store distribution, and Beauty Advisor resources- Analyze client margin structures and assortments, providing recommendations for improvement and long-term brand vision.Client Relationship Development- Formalize growth strategies for all clients and ensure compliance with company policies- Negotiate sell-in and sell-out targets, new margins, and global deals when necessary- Strengthen visibility through personalized fixtures and maintain respectful relationships with clients.Marketing and Visibility- Negotiate trade plans for improved brand visibility and coordinate with the Marketing team- Ensure timely execution of animations and negotiate personalized planograms for fixtures.Forecasts, Reporting, and Finance- Prepare and monitor forecasts, negotiate orders, and communicate retail sales reports- Build detailed budgets, manage P&L by client, and ensure sound financial management for profitability- Prioritize investments and manage T&E budget.Management- Manage direct report, Account Executive, to help optimize Beauty Consultants allocation based on client/store potential.

Education

• Modul University Vienna

  Bachelor's Degree

  2014

• University of Central Florida

  Bachelor of Applied Science (BASc)

  2011

Skills

• Social Media
• Microsoft Office
• Microsoft Word
• Customer Service
• Event Planning
• Microsoft Excel
• Marketing Strategy
• Tourism Marketing
• Collateral Design
• Powerpoint
• Research
• Photoshop
• Spanish
• Portuguese
• Event Management
• Press Reports
• Press Boons
• Public Speaking
• Marketing
• Social Networking
• Public Relations
• Facebook
• Social Media Marketing
• Leadership
• Teamwork
• Time Management
• English
• Sap Sales & Distribution
• Sap Portal
• Press Reports
• Press Boons