Sal Lalani

About Sal Lalani

Sal’s leadership, design prowess and effective communication position her as a highly valuable asset to client teams and TVS alike. With experience serving large-scale mixed-use projects, she has developed a keen understanding of the infrastructural requirements of developments and an exceptional ability to create significant urban landscapes.In her newest role as VP of Client Services, Sal oversees all aspects of client relations, actively shaping TVS\'s brand experience. She steers the quality of design solutions from the outside-in and inside-out, leveraging her extensive experience as a practice leader to prioritize client goals at the onset of projects, and ensuring the project develops consistently with those goals. This pivotal hybrid role is crucial in driving client-centric solutions that showcase demonstrated value to the client and the built environment. Sal leads project programming, providing oversight on the overall customer experience, establishing optimum ratios of spaces and helping teams benchmark the design from a qualitative and quantitative perspective. Tapping her personal experience as a small-scale housing developer to inform a firsthand understanding of her client’s business goals, Sal has a personal interest in how zoning policy can help and hurt equitable land-use, development and design. Sal has also been actively involved with ULI for more than a decade through signature programming such as housing design and policy summits.As a designer, Sal has a propensity for identifying relevant industry, social and cultural trends, and translating those trends into her work. Her experience with urban revitalization work via the adaptive reuse of existing urban buildings to right fit the market demand helps to foster resilience through responsible and density optimized land use. Sal believes that “resilience” is more than doing the right thing – it has market value, which once highlighted to the owner, become the obvious right thing.Having travelled extensively, Sal has an instinct for space making at an urban scale. With a background in interior design and architecture, Sal considers the built environment holistically and integrated.As testament to Sal’s passion for innovation in the built environment, she and her husband named their daughter Zaha after the late architect Zaha Hadid, whom they respect and admire deeply.

Experience

1. Principal

   Tvs

   Jun 2025 — Present · Atlanta, GA, US

Education

• Georgia Institute of Technology

  Master's degree

• Cornell University

  Bachelor of Science - BS