Sakya Mitra

About Sakya Mitra

Over 15 years of experience in managerial profile with Consumer Electronics,consumer durable and Retail sectors in the domain of Trade Marketing and Sell Out Management. Have gained impactful expertise in designing marketing strategies for different channels, Improving Retail visibility, Annual budget and marketing calendar planning,Retail Activations, Visual Merchandising, Media planning and execution,Team Management and Agency handling.

Experience

1. Regional Trade Marketing Manager

   Usha International

   May 2016 — Present · IN

   Handling Trade Marketing activities focusing on sell out drive of East India and Nepal market encompassing Marketing Budget Management,Marketing Calender preparation and monitoring, Retail visibility drive, Demand generating BTL Activations, Visual Merchandising,Marketing Communications,Agency Handling,Team Handling, Dealer Relationship Management to mention the key roles.

Education

• St.Xavier's College,Kolkata

  Bachelors in Commerce, B.COM

  2001 — 2004

• Calcutta University

  Master in Business Management , Business, Management, Marketing, and Related Support Services

  2004 — 2006

• The Scottish Church Collegiate School

  Secondary, Secondary Education

  1990 — 1999

Skills

• Product Management
• Market Research
• Key Account Management
• Management
• Business Development
• Leadership
• Sales
• Sales Operations
• Microsoft Word
• Research
• Marketing Communications
• Powerpoint
• Microsoft Excel
• Strategy
• Training
• Competitive Analysis
• Team Management
• Business Strategy