Sakthivel T
Global Marketing Automation Specialist
- Role
- Marketing Automation Specialist at HTC Global Services
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sakthivel T
Digital Marketer with Google Certification, Search Engine Marketing, Search Engine Optimization, Social Media (Facebook, Instagram, Twitter, LinkedIn )* Have a solid understanding of Email Deliverability Management, IP & Domain Reputation, Whitelist, and blacklist, Email Authentication Setup, Email Best Practices, ISP Feedback loop and Postmaster tool* Good knowledge and working experience in Marketing automation, Campaign execution, IP warming, Power MTA, Mail chimp, and SendinBlue* Analyze email campaign results including the audience, offers, creativity, deliverability, open rates, CTR, and conversion.* Optimize and identify opportunities to increase Impression rates, CTR and CTOR in mail.* Targeting Inbox on bulk marketing Email campaign with a dedicated IP Using PMTA.* Conduct A/B testing to measure campaign performance and optimize for better results.* Develop and execute multiple ad campaigns across various Isps.Aol, Yahoo, Hotmail and Cables.* Email campaign creation, planning, deliveribility,and analyse campaign matrics.
Experience
Marketing Automation Specialist
Nov 2023 — Present · Chennai, IN
Education
Nandha Arts and Science College
Bachelor's of Compter Application
2019 — 2021
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