Sakthikanal Mk

About Sakthikanal Mk

An ever curious Business Analyst with 7+years of experience across domains likeMarketing, Retail, Travel, Logistics,Operations and Services.An inquisitive person who understandsthe basis of math, business, data andtechnology, thus enabling Fortune 500companies in achieving their goals

Experience

1. Senior Marketing Analyst

   PayPal

   Jan 2022 — Present · Bengaluru, IN

   PROJECTS:PAID CHANNEL MARKETING | PERFORMANCE ANALYST:Assisting marketers across global teams for all of the paid media marketing activities. I solely own the responsibility of owning and maintaining the data cubes for all of the paid media campaigns. Working as a bridge across Operations, Technology, Engineering and Marketing teams to curate the performance reporting for the leadership teams globally MEMBER-GET-MEMBER PGM.| SOLO PROJECT:Managed the Global Member-get-Member program, assisted the markers in business casing, deep diving and performance tracking of the program. It was a single member team and I owned the responsibility for the program globally. During my tenure I had helped the marketers fine tune the program which resulted in a significant increase in the GNAS OWNED CHANNEL MARKETING | PERFORMANCE ANALYST + TEAM LEAD :Assisted marketers from EMEA and AUNZ regions to track, analyze and calculate performance of the owned channel campaigns. During peak seasons, I have managed the performance tracking of 100+ campaigns across multiples regions, working with multiple teams globally and revamped the reporting tool which helped standardize the performance tracking

Education

• SASTRA UNIVERSITY

  B.Tech, Mechanical Engineering

  2012 — 2016