Sakthiaravind S
Social Media Strategist | Mastering the Art of Content Writing | Boosting Brand Visibility & Engagement
- Role
- Social Media Strategist at GwayERP
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sakthiaravind S
I still remember the thrill of publishing my first LinkedIn post - a simple carousel on…
Experience
Social Media Strategist
Feb 2024 — Present · Chennai, IN
When I first stepped into my role as a Social Media Strategist, I was handed a toolkit full of design assets and a blank LinkedIn calendar - an invitation to experiment. My early days were all about mastering the visual language: I’d sketch post layouts on sticky notes, tinker with color palettes in Photoshop, and animate simple graphics in Illustrator until they felt alive. As those designs found their rhythm, I realised that beauty alone doesn’t spark conversations.So I shifted gears. I built ‘engagement blueprints’ - comment-first frameworks that invited C-suite leaders to share a challenge, then layered in data-driven insights that resonated with their world. I tested headlines at 6 a.m, mapped content journeys through carousel posts, and tracked every click and comment in real time. Six months in, those tactics turned into 3M+ impressions and 5K+ new followers - proof that marrying design finesse with strategic engagement can turn a quiet profile into a thriving community.
Education
Jain (Deemed-to-be University)
Diploma in
Madras University
Bachelor of Science
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