Sakshi Zirpe
Junior Brand Manager @ClayCo. Cosmetics Private Limited
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WORK HISTORY
Junior Brand Manager @ClayCo. Cosmetics Private Limited
Mumbai, IN
Social MediaScaled Instagram with strong content & strategy. Led monthly content calendars and UGC planning. Tracked performance via monthly decks on engagement and growth- Retention MarketingExecuted email & WhatsApp campaigns with ROAS of 26.08. Built customer flows, segments, and reactivation journeys- E-commerce & WebsiteManaged A+ content, banners, and listings across Nykaa, Amazon, etc. Planned new launches, marketplace offers, and product uploads- PR, Influencers & CollaborationsLed PR drops, influencer strategy & gifting for launches. Executed co-branded campaigns with aligned partner brands- Product & PackagingDirected packaging upgrades and supported NPD from idea to launch. Integrated market insights and customer feedback into development- GWP & Custom KitsPlanned GWPs and curated themed kits aligned with trends- Performance MarketingSupported Meta & Google campaigns with content & creative input. Contributed to messaging and product push strategies- Cross-functional LeadershipCo-led a 5-member team across design, content, and marketing. Ensured cohesive brand execution across all touchpoints.
EDUCATION
Alliance Française de Bombay
French, French Studies
Grenoble Ecole de Management
Master's degree, Fashion Design Luxury Management
Somaiya Vidyavihar University
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT SAKSHI ZIRPE
As an aspiring marketing professional, I am a determined and self-motivated individual…
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