Sakshi Y.

About Sakshi Y.

I\'m a Digital Marketing enthusiast who loves solving customer business problems using…

Experience

1. Digital Marketing Consultant

   Google

   Jan 2020 — Present

   Manage a book of business of complex and high growth Large customers by working across the entire sales cycle (plan, pitch, implement, optimize, measure) in partnership with LCS Sales • Understand Customers\' Business Objectives, build, pitch, and land holistic Search strategies to drive impact for both customers and Google • Drive Product adoption strategy for 30+ clients for numerous new product features on Search, including conducting 2 external roadshows across 4 US cities • Develop & Present Search Marketing Strategy for our top clients to brand managers and agency folks • Mentor & Upskill Nooglers and teammates on google products, stakeholder management, client business etc • 20% Projects- Account Manager for Large-Scale Customers across US & EMEA for 1.5 years- Create & Test audience retention communications strategy for a google app focused on developing markets - Mentored 5+ startups on their Investment Journey, Ad Grants & Business models - Conducted external workshops with 100+ startups in attendance on Ad Grants & Google Analytics

Education

• Delhi Public School - R. K. Puram

  Class XII, PCM

  2006 — 2008

• Delhi College of Engineering

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2008 — 2012

• Indian Institute of Management, Indore

  Full-time MBA (Post Graduate Programme in Management)

  2012 — 2014

• INSEAD

  Course, Driving Digital Marketing Strategy

Skills

• Microsoft Excel
• Business Development
• Market Research
• Competitive Analysis
• C++
• Scrum
• Financial Analysis
• C
• Product Development
• Photoshop
• UX/UI
• Go-to-Market Strategy
• Team Management
• Program Management
• Business Strategy
• Management
• Product Management
• Business Analysis