Sakshi Sehgal

About Sakshi Sehgal

With 15+ years of experience in SEO and deep expertise in AEO and GEO, I build search strategies that perform across traditional, AI-driven, and generative search surfaces. Currently leading SEO and AEO initiatives at Zscaler, I focus on optimizing site performance, pioneering data-driven content strategies, and applying advanced AEO techniques across Google as well as AI-generated answers, featured snippets, and voice search. Proven Expertise: Boosting keyword rankings and organic traffic in competitive B2B SaaS and cybersecurity domains, while navigating constantly evolving search algorithms. AEO Specialist: Driving contextual relevance and concise data presentation to optimize for Answer Box rankings, featured snippets, and AI-enhanced search intent understanding to target voice, visual, and conversational queries. AI in SEO: Harnessing AI tools to inform keyword research, automate technical audits, analyze user behavior, and streamline content creation for scalable, long-term organic growth. Tech Stack Mastery: Skilled in industry-leading platforms such as SEMrush, Ahrefs, Moz, Screaming Frog, and Webmaster Tools. Experienced with CMS platforms like Drupal, contributing to fluid collaboration with development teams. Holistic Strategies: Passionate about integrating SEO with content, design, and development to deliver multi-dimensional growth marketing strategies.My ability to weave together SEO efforts with cutting-edge innovations like AEO and AI ensures that brands I manage stay at the forefront of search visibility. Always open to exchanging thoughts on SEO innovation, search trends, and emerging digital analytics technologies. Let’s connect!

Experience

1. Seo Manager

   Zscaler

   Apr 2023 — Present

   As an SEO Manager at Zscaler, I lead strategic initiatives focused on enhancing search visibility, driving organic growth, and optimizing website performance in a highly competitive B2B SaaS and cybersecurity landscape. Combining technical expertise with creative strategy, I aim to deliver scalable results across all SEO pillars, while collaborating with cross-functional teams.Key Achievements and Responsibilities:Technical SEO Leadership: Conducted in-depth audits to resolve critical site issues (404 errors, duplicate content, broken links, etc.), improving crawlability and boosting overall search performance.On-Page Optimization: Crafted and implemented high-impact meta tags, structured data markup, internal linking strategies, and content enhancements, resulting in notable keyword ranking improvements for key business pages.Off-Page Excellence: Developed robust link-building campaigns using outreach techniques, digital PR, and competitive analysis, elevating domain authority and organic traffic.AEO Expertise: Implemented Answer Engine Optimization strategies (e.g, featured snippets, contextual targeting) to align with advancements in voice, visual, and conversational search intent.Content Strategy: Devised data-driven content plans, integrating contextual keywords and user behavior insights to capture audience needs while driving engagement and conversion.UI/UX Optimizations: Collaboratively worked with design teams to enhance user experience through seamless navigation and on-brand layouts, improving both engagement metrics and search rankings.AI Integration: Leveraged AI tools for keyword discovery, predictive analytics, and content automation to maximize efficiency and maintain scalability in SEO workflows.SEO Specializations: Off-Page SEO, On-Page SEO, Technical SEO, Local SEO, Content Strategy, AEOKey Tools: SEMrush, Moz, Ahrefs, Screaming Frog, DeepCrawl, BrightLocal, Google Analytics, Webmaster, MajesticCMS Experience: Drupal

Education

• Guru Nanak Dev University, Amritsar

  PGDCA, Computer Systems Networking and Telecommunications

  2006 — 2007

Skills

• Online Reputation Management
• Landing Page Optimization
• Facebook
• Google Analytics
• Online Marketing
• Ppc
• Freelance Web Marketing
• Freelance SEO
• SEO
• Smo
• Freelance Writing
• Email Marketing
• Google Adwords